1950's, 1960's, 1970's
NOS Car Club Plaques
Hot Rods, Street Rods, Muscle Cars
FOR SALE
Here are photographs of the plates or plaques
that were proudly displayed on hot rods and street rods by the members
of various car clubs. It was an uniquely American way of showing the world
which car club you belonged to. The plaques were displayed on cars to make
a statement for or about the owner and his affiliation with a car club.
These cast aluminum plaques from the past are the equivalents of bumper
stickers today. They are a great piece of nostalgia from the time
when horsepower and cubic inches were what mattered, and when gas was pennies
a gallon.
The use of car club plaques seems to have started in the late 1940's, right after the end of World War Two. Car Club Plaques became more popular in the 1950's when stock generic plaques were sold by several companies to the readers of Rod & Custom, Custom Rodder, Hot Rod, and other custom car & hot rod magazines. Sources report that clubs were formed using these generic plaques and the names emblazoned on them. These stock plates were ordered for the car club members. They originally sold for $2 to $5 each. The plaques were usually made of aluminum, but sometime bronze was used. Bronze usually cost about 25% more than the aluminum plaques. Mounting kits could also be purchased. The kits would hang the plaques under the rear bumper. Some clubs called them drag plates not because of drag racing, but because they would often drag on the ground when mounted on lowered automobiles. An old car club plaque mounting kit ad from J.C.Whitney states "Makes the mounting of plaques a quick and easy job. Two lengths of rust-resistant chain & 4 chrome plated hooks can be adjusted to any length by raising or lowering hooks." The companies selling plaques during the 50's and 60's were Chicago Metal Craft in Port Chicago, CA, Speed Gems in Minneapolis, MN, Gem Manufacturing Company in Chicago, IL, and Stylized Emblem in Hollywood, CA. Some of the plaques being sold during this period were actually manufactured by the Koehler Foundry in Bell, CA. |
Today the values of original car plaques range: |
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Some reasons for this are:
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History of these NOS (New Old Stock) car club plates or plaques:
While searching for WWII Jeep parts and other WW2 army surplus at a flea market almost 20 years ago, I came across a guy selling some old Cragar S/S rims, and a few other automobilia items from the 1950's & 1960's. He had an old cardboard box of aluminum planks. What I thought was "scrap metal" turned out to be these car club plaques. I didn't know what they were called yet, but one of them caught my eye. It was unlike the rest in the box as it was round - and more importantly to me it said "Jeepers" on it. Anything with Jeep on it gets my attention.I asked the seller: "How much do you want for the aluminum jeep sign?" and "What are the signs for?"
He told me what he wanted and said "They're from old car clubs. Members hung them on their cars. They're NOS - New Old Stock"
I looked through the rest of the plates in the box, but didn't find any more "Jeep" ones. Prior to haggling over the price I asked him how he got them and if he had any more "Jeep" ones at home or back at the shop.
He said: "I don't have a shop, and I only have 2 more plaques at home, but I'm keeping them to remember my friend by. They're not jeep ones anyway."
"Were these your friends plates?" I asked, adding "Would he have any more Jeep ones?"
"No, he died about 7 years ago. I got them from him right before he died. He used to work at the place that made them and most of these were the masters that they made the molds from. They weren't selling anymore or the place went out of business or something, but he ended up with them. And I got them after he found out he was sick."
"Why are you selling them?" I asked next.
"I've had them up on shelves and hanging on the walls of the den since then, but we're remodeling and then selling and moving to a smaller place and the wife says I've got to get rid of this stuff. Like I said, I'm going to keep 2 of my favorites to remember him by."I bought the jeep one, and continued around the swap meet. About an hour later I got a page (remember pagers?) from a 'car swap meet' friend who had to miss this particular show for whatever reason. I called him back from a pay phone (remember pay phones?). He wanted to know what he had missed. I told him about the goodies I had picked up towards restoring the WWII Jeeps and tricking out my Jeep CJ-7's for off-roading. I also told him about the 'old aluminum jeep club plate'. He asked more questions about stuff he was looking for and also about the plaques - he obviously knew what they were. He asked if they had anymore non-jeep ones (he was a hot rodder and sand dragster guy). I gave him the details and he wanted to know if I would go back & get some plaques for him. I was about done walking the show and still had most of the money I came with left over - it hadn't been the best show for jeep stuff. The more I thought about those car club plates the neater I thought they were. Ron's call had only stirred my interest up more. I went back to the guy and made a deal on the entire box of plaques. Ron came by a few days later and bought a couple from me. He said I should put the rest away and save them. I packed them away with all the jeep parts I was stashing away for the future. I forgot about them and haven't looked for them since then (1991).
In the spring of 1998 I took a new job as a traveling salesman. I packed up all the jeep inventory and padlocked the doors. The stuff has been locked up ever since. Last month I decided to open up the storage and start selling off some of the contents of all the piles, crates, and boxes of WWII Jeep parts, Hi-Performance Jeep CJ7 parts, WW2 Army Surplus and accouterments. While opening crates and boxes I came across the box that contained all the plaques I had put away so many years ago. Now it's my turn to down size, so I am going to sell these plaques and lots of other WWII, Jeep, and other stuff. Paint is fresh/new. Metal varies from new shiny to slightly oxidized. See my links below for other goodies from the past.
I hope you enjoy looking at these plaques. They might reawaken
old memories, or it could be the first time you've heard of them.
I surfed the net for several hours yesterday and today to gather the information
I posted here. I am by no means an expert. I bought them exactly
as I described above. I didn't even know they were called "plaques".
And until I rediscovered the the box of them the other day, I still didn't
know anything other than "They're from old car clubs. Members hung
them on their cars". Thank goodness for the internet and for Google.
Here's photos of what it was like when I started digging into the stacks of stuff I had packed away and locked up from between 10 - 20 years ago.NOTE: I have been getting many emails lately asking for club plaques that I don't have. The plaques on this page are all that I have ever had. If it is not listed here then I don't have it and never did. I probably will not be getting one in the future either. This was a 1-time find, over 10 years ago, and non found since. Odds are there will never be any others for sale by me in the future. - Sorry.Here's a link to my online catalog of Willys MB & Ford GPW WWII JEEP Parts For Sale.
Here are links to my catalog of Jeep Gifts, Craftsman Tools, Flamed Mail Boxes, Automotive Performance, Neon Lights, Computer Technology, & other Merchandise For Sale.
Firebirds Club Sticker w/ #00131 (photo of reverse side) 9 3/8 x 5 1/2 inches $95 Click to Buy |
Roseburg Ridge Runner Roseburg, OR 6 1/2 x 5 3/4 inches Super-bee Stk #Plaque51 Click to Buy |
Central Oregon Street Rods Oregon 6 3/4 x 4 3/4 inches $125 Click to Buy |
Aristocrats Daly City Daly City, CA (San Francisco) by SPEED GEMS, MPLS (photo of reverse side) 9 x 5 inches |
Rod-Tiques Seattle, Washington Sticker w/ #00242 (photo of reverse side) 9 x 5 1/4 inches |
Pit Crew So. Cal. Southern California Sticker w/ #00046 (photo of reverse side) 10 x 5 inches |
Slicks Vallejo, CA 8 7/8 x 4 3/4 inches |
North Atlanta Street Rods Atlanta, GA by OBRIEN TRUCKERS (photo of reverse side) 11 5/8 x 5 7/8 inches SOLD |
Hanover Street Rods Hanover, PA Sticker w/ #00010 (photo of reverse side) 8 3/4 x ~5 inches SOLD |
Valley Rods San Fernando, CA ? 9 x 4 5/8 inches SOLD |
Hi-Waymen South LA South Los Angeles, CA 8 1/8 x 4 1/2 inches SOLD |
Los Nobles ELA East Los Angeles, CA 8 7/8 x 5 inches SOLD |
Clutchers Yakima, WA ~9 x ~5 inches SOLD |
The Exterminators Scottsbluff, NE 9 3/4 x 4 /12 inches SOLD |
Matadors Cherokee Cherokee (GA, TX, NC, SC, KS) by SPEED GEMS, MPLS (photo of reverse side) 8 7/8 x 5 inches SOLD |
Aurora Autocrats Aurora, IL 8 3/8 x 4 3/4 inches SOLD |
Gestapos Carmelas DE East LA, CA (Link) 9 3/4 x 5 3/8 inches SOLD |
Stockton Voc. College Auto Club Stockton, CA 4 3/4 x 7 1/2 inches SOLD |
Dragameisters S.F. San Fernando / San Francisco, CA 10 3/4 x 5 7/8 inches SOLD |
Panthers Denver, CO 7 3/4 x 4 inches SOLD |
Wanderers Auto Club Spokane, WA 8 7/8 x 5 inches SOLD |
Central Coast Street Rods CA, OR, WA 9 3/4 x 5 7/8 inches SOLD |
Weavers Fresno, CA 10 3/8 x 5 1/2 inches SOLD |
Plain City Dragons Plain City, Ohio 7 3/4 x 4 3/4 inches SOLD |
Strokers Fort Worth, TX TCMAA FWPD (Tarrant County Modified Automobile Assoc.) 9 3/4 x 5 1/2 inches SOLD |
Igniters Fort Worth, TX FWPD TCMAA (Tarrant County Modified Automobile Association) 9 x 5 1/8 inches SOLD |
Possums S.F. San Fernando / San Francisco, CA by SPEED GEMS MPLS 9 x 4 3/4 inches SOLD |
Rebels SO. L.A. South Los Angeles, CA 8 1/4 x 4 7/8 inches SOLD |
Century Toppers 100 Kenosha, WI 8 1/2 x 4 3/4 inches SOLD |
Arizona Nomads Arizona by SPEED GEMS, MPLS 9 1/2 x 5 1/2 inches SOLD |
Long Island Chevy Owners Association Long Island, New York, NY 9 x 5 1/4 inches SOLD |
Barr-Berriens Three Oaks, MI 9 1/4 x 5 3/4 inches SOLD |
Ford F-100 Elite Northern Calif 7 5/8 x 4 3/4 inches SOLD |
Downers Grove Pipers Downers Grove, IL 9 5/8 x 4 3/4 inches SOLD |
Tin Lizzies Council Bluffs, Iowa 9 3/4 x 4 7/8 inches SOLD |
Road Runners Riverside, CA 8 3/8 x 5 1/4 inches SOLD |
Rod Tiques Kansas City, MO 7 3/4 x 5 1/4 inches SOLD |
Mesa Nomads Mesa, AZ 9 1/2 x 5 1/2 inches SOLD |
Road Runners Worland, WY 9 3/4 x 5 inches SOLD |
Montre' (The Show Offs) Montreal, Canada 8 5/8 x 4 3/4 inches SOLD |
ALCAMS Pueblo, Colorado 8 1/2 x 4 3/4 inches SOLD |
Road Runners Bergen, NJ 8 7/6 x 5 inches SOLD |
'55 '56 '57 Bowtie Bunch Tacoma, WA 8 7/8 x 5 inches SOLD |
Cat In A Hot Tin 9 x 5 1/8 inches SOLD |
Kaiser-Frazer National Owners Club 1946 - 1955 9 1/2 x 5 1/8 inches SOLD |
Barracudas Santa Anna, Texas 9 x 5 inches SOLD |
Southern Illinois Street Rod Association Illinois 9 x 5 inches SOLD |
Gearshifters - Chevy San Francisco, CA 9 x 5 1/8 inches SOLD |
Bugs Westmont, Illinois 9 3/4 x 5 inches SOLD |
Wisconsin Street Rod Association Wisconsin 11 /34 x 6 inches SOLD |
Fresno Street Rods Fresno , CA 8 7/8 x 5 1/8 inches SOLD |
Chevy 6 1/2 x 4 5/8 inches SOLD |
Contra Costa Jeepers Contra Costa, CA 6 3/4 x 6 3/4 inches SOLD |
including FLAMED MAILBOXES! See what's available For Sale |
Eras Used: 1940's, 1950’s,
1960’s,
1970’s on Vehicle Years: 1915, 1916, 1917, 1918, 1919, 1920,
1921, 1922. 1923, 1924, 1925, 1926, 1927, 1928, 1929, 1930, 1931, 1932,
1933, 1934, 1935, 1936, 1937, 1938, 1939, 1940, 1941, 1942, 1943, 1944,
1945, 1946, 1947, 1948, 1949, 1950, 1951, 1952, 1953, 1954, 1955, 1956,
1957, 1958, 1959, 1960, 1961, 1962, 1963, 1964, 1965, 1966, 1967, 1968,
1969, 1970, 1971, 1972, 1973, 1974, 1975, 1976, 1977, 1978, 1979, 1980
- after about 1983 cruising wasn't what it used to be - at least in the
places I was familiar with: Broadway - Denver, CO, Main St. - Durango,
CO, Sunset Strip - Hollywood, CA, Westwood, CA, Van Nuys Blvd. - Van Nuys,
CA, State College Blvd. - Anaheim, CA, Imperial Hwy - Whittier, CA.
It is nice to see so many places holding "Cruise Nights" again such as
Reno, NV, Temecula, CA, and many other places.
Appropriate for the following automobile makes & models: American Austin, American Bantam, American Motors, Aston Martin, Auburn, Autocar, Avanti, Brewster, Buick, Cadillac, Checker Cab, Chevrolet, Chrysler, Cord, Crawford, Crosley, DeSoto, Dodge, Duryea, Edsel, Excelsior, Excalibur, Ford, Frazier, General Motors, GMC, Hudson, Hupmobile, International Harvester, Jeep, Kaiser, Kaiser-Frazer, La Salle, Lincoln Continental, Mercury, Nash, Oldsmobile, Overland, Packard, Paige, Peerless, Pierce-Arrow, Plymouth, Pontiac, Rambler, Reo, Rickenbacker, Russell-Knight, Shelby American, Stanley, Stearns, Studebaker, Stutz, Tucker, White, Willys, Willys Knight, Willys-Overland, Whippet, Yellow Cab Manufacturing Company, Zimmer... Muscle Cars: Corvette, Chevy, Nova, Charger, Challenger, Chevelle, Thunderbird, Mustang, Camaro, Firebird, Trans Am, GTO, Road Runner, Super Bee, Barracuda, Le Mans, Riviera Gran Sport, Malibu SS, Cutlass 442, Impala SS, Monte Carlo SS454, Daytona, Fairlane GT, GTA, Cobra, Boss, Cougar, Olds 442, Duster, AMX, Rebel, Tempest, Impala, 1955 Chevy, 1956 Chevy, 1957 Chevy, AMX, Rebel, Tempest, Impala, Z-28, Rally Sport, L-88, Stingray, Mantaray. Other Keywords: Hot Rod, Street Rod, Custom Car, Model A, Model T, T-Bucket, Tin Lizzie, Lead Sled, Low Rider, lone wolf, Woody, woodie, surfer, surfing, beach, beach boys, Hawaii, Hawaiiana, Americana, nostalgia, hanging dice & poodle skirts, greasers, gassers, track, wide track, oval track, race track, raceway, race, racers, race cars, street racers, drag race, drags, dragster, funny cars, NASCAR, slicks, Mag Rims, memorabilia, automobilia, auto, automobile, pick-up truck, mini pick up, lowered, chopped, channeled, can-am, Route 66. |
Go To:
1939 - 1946 California License Plates: The WWII Era in California
1942 US, Canada, & World License Plates Display Page
List of 1942 - 1945 US and Canada License Plates Types
Restamped US & Canadian License Plates - The WWII Metal Shortage Years
WWII Military License Plates & Patriotic License Plate Toppers
How to Stuff License Plates into a Flat Rate Priority Envelope
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© 1998-2012 Brian French. All Rights Reserved
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